Lavazza 3d photorealistic products renderings and POP displays.

Recently I had worked on creating 3d photorealistic product renderings for Lavazza. I had created 3 Lavazza metal cans and a few POP stand-up display concepts for it. Also, I have created 3d renderings of 1 kg bags and prepack and half pallet.

Lavazza – photorealistic products rendering 3d

Since Lavazza makes premium coffee, the goal was to create 3d product renderings that “look and feel” premium as well. I am very happy with the final result and most importantly so was a client. This was an interesting and challenging project and I really enjoyed working on it.

Lavazza – photorealistic products rendering 3d

Lavazza, established in Turin, Italy in 1895, has been owned by the family of the same name for four generations. The world’s seventh ranking coffee roaster. The company has six production sites, four in Italy and two abroad, and operates through associated companies and distributors in more than 90 countries.

Lavazza – photorealistic products rendering 3d

Lavazza exports 46% of its production today. Lavazza credits itself with inventing the concept of blending, “the art of combining different types of coffee from different geographical areas”, in its early years and claims this as a distinctive feature of all its products.

Lavazza – photorealistic products rendering 3d

In 1979 the company established the “Luigi Lavazza Center for coffee research” which is “devoted to the study of espresso” and has evolved into the Lavazza Training Center, a network of over 50 coffee schools worldwide, where 30 thousand people receive training each year.

Branded as “Italy’s Favourite Coffee,” the company claims that 16 million out of the 20 million coffee purchasing families in Italy choose Lavazza.

Lavazza POP display 3d

Lavazza POP display 3d

Lavazza POP display 3d

Lavazza POP display 3d

Lavazza POP display 3d