Lavazza 3d photorealistic products renderings and POP displays.
Recently I had worked on creating 3d photorealistic product renderings for Lavazza. I had created 3 Lavazza metal cans and few POP stand up display concepts for it. Also, I have created 3d renderings of 1 kg bags and prepack and half pallet.
Since Lavazza makes premium coffee, goal was to create 3d products renderings that “look and feel” premium as well. I am very happy with a final result and most importantly so was a client. This was interesting and challenging project and I really enjoyed working on it.
Lavazza, established in Turin, Italy in 1895, has been owned by the family of the same name for four generations. The world’s seventh ranking coffee roaster. The company has six production sites, four in Italy and two abroad, and operates through associated companies and distributors in more than 90 countries.
Lavazza exports 46% of its production today. Lavazza credits itself with inventing the concept of blending, “the art of combining different types of coffee from different geographical areas”, in its early years and claims this as a distinctive feature of all its products.
In 1979 the company established the “Luigi Lavazza Center for coffee research” which is “devoted to the study of espresso” and has evolved into the Lavazza Training Center, a network of over 50 coffee schools worldwide, where 30 thousand people receive training each year.
Branded as “Italy’s Favourite Coffee,” the company claims that 16 million out of the 20 million coffee purchasing families in Italy choose Lavazza.